Monday, January 27, 2020
I clicked on the Easter egg on the lower left corner of my splash page on
my personal website, and it was a mild surprise to see what it’s linked to: The
Elephant Print pdf file documenting my artist scrip, and artistscripophily
concept.
What a good idea!
Lately I’ve been going to bed with the wish – a nightly prayer one might
say – to see the movie in my imagination, Emeralda. It’s the story of a mystery
ship and a halfwood press.
Another movie I want to see is Swipe – my autobiographical fantasy about a
failed art professor with a happy ending and a globe trotting street kid who
inherits a halfwood press business.
South of our Mini Art Gallery is the Bill and Melinda Gates Foundation, and
I work in the shadows of this mega-philanthropical enterprise. Rumored to be
the biggest philanthropical organization in the world, this foundation could finance
both movies.
However, it’s not their mission. The closest they come to aligning with my
goals is in the area of education. One of their former education executives
stopped in the gallery one day years ago, and through him I tried to spark
interest in my novel approach to STEM.
Previous to his stint at the Gates he was working for the University of
Washington education, but his stay there was short. Likewise, his stay at the
Gates! He moved to Colorado to be president of a college.
What is it about Seattle? What is it about Washington State that seems to
have a problem with education? I was forced out of teaching at the UW. Carl
Chew was forced out of public education. Washington State is no place for teachers
who answer to a different master.
While I was reviewing my PDF file, Elephant Print, I wondered, “Where did
my enthusiasm go?” It still looks good to me – plausible in many respects. Did
I “kill my darlings” as one person put it – a teacher of writing?
They meant not to become too attached to one’s creations, that the way to
success in the arts is to keep pushing beyond one’s previous achievements.
That’s how I interpret the expression.
In other words, trash the artistscripophily idea – don’t become so attached
to it that it drags you down. Move on.
Yet, with the prospect of a visit by a woman named Natalia today who has a
common interest in Mavis Nduchwa’s venture in Botswana (called Chabana Farms
Kalahari Honey), I can’t help but think the idea has a chance.
I’m ever the optimist – like the expression, “Impatient Optimists,” I saw
back when I was learning about the Gates Foundation’s education arm. It was
Bill Gates, Sr., who was a co-founder of their foundation, who said:
"I have an optimistic view of human nature. For the most
part, I believe people are good, that we want to help our neighbors. I believe people want to
be good citizens. When they see a problem, they want to fix it." —William
H. Gates, Sr.
A quick look at this one immediately finds the problem: A critic points out
their predilection for charter schools and alignment with people like the Walton’s
positions and Betsy de Voss’ – most unfortunate conservatives. With friends
like that, a liberal can hardly be optimistic about support for Mavis.
After my review and these words, I conclude it is not the failure of the
liberal in a search for a better educational outlook, it is the environment.
There’s a story about a cucumber, bright green, shiny-skinned and hard who finds
himself in a pickle jar. All the other former cucumbers are dull, gray-green,
wrinkled and soft.
“Wow,” said the new cucumber, “What happened to you guys?”
“Stay here long enough and you’ll find out,” they answered.
Sunday, January 19, 2020
ps200119 Upon seeing a big Indian press: What would E. F. Schumacher say?
On my Facebook I saw a picture of an etching press – a huge one! I noticed it came from India, in a studio in Chandigarh – perhaps under the direction of Upendar Singh Chahal.
As I looked at it, I couldn’t help but think, “Oh no – this is not right!”
Memories of a book came to mind titled, “Small is beautiful” by E. F. Schumacher.
He subtitled it, “Economics as if people mattered.” He meant to comment on
the proportional use of technologies, or appropriate technologies. I think his
idea was inspired by Mahatma Gandhi. I recall the small spinning devices he
advocated which flew in the face of British cotton fabric imports which helped
India get independence from the empire.
The new press at Lalit Kala Akademi regional Centre Lucknow
The first thing that struck me was the span of the bed – it appears to be a
meter wide, and therefore I assume it’s expected to make prints approaching
that scale. It follows then there are facilities to make the plates, and these
necessarily are to scale.
Then there are the materials and supplies to consider. If metal is used,
then perhaps zinc or, less likely, copper. Sheets of plate glass would be
cheaper if they are using vitreography. Paper is next – and I believe there are
very good paper mills in India. Nevertheless, large sheets of paper are not
cheap.
Consider the quantity of ink, solvents, ventilation for safe handling – all
this adds up to an expense that seems out of proportion to me. Of course, on
the back end of the process are the buyers of the prints (or monotypes) that
come out of making art with this big machine.
Who are the buyers? They must be rich! Here’s where E. F. Schumacher comes
in. Is this press a technology appropriate to the people? I picture kids – my favorite
people – coming to visit the center. They will say “ooh” and “aaahh” at the
specter of this process, but they cannot use it. They probably will never use
it although a fraction of their numbers may grow up and in two or three decades,
they might be able to buy a print.
A smaller fraction yet will grow up to be an artist or a printer using such
a press. However, the bad news is that by that time the press will be junk – discarded
because it does not fit the economics of the times – say, 2030, a decade from
now.
Already, in America, people are unable to support presses of this scale.
Only in group workshops can they do so, and in most instances the plates they
print on these presses are only small – plate materials being expensive as well
as paper, ink, etcetera.
We make a small, portable, beautiful etching press which appeals to
grownups and kids alike. It uses paper that’s so small that kids can even make
the paper itself!
What we do conforms to E. F. Schumacher’s suggestion – make etching presses
that are appropriately scaled to the economics of today and tomorrow.
Thursday, January 2, 2020
vi200102
Screenplay game: A concept in the making
How to play the screenplay game
Yesterday I was laying out forty-eight cards for the adaptation of
Rembrandt’s Ghost and wondering how I was going to pay for the upgrade if my
screenwriting software – Final Draft.
At $100 I don’t have the cash.
There’s a print from 2016 I call Peace
print, and it’s never been published. I could offer this art as an
incentive – print an edition of ten and sell each proof for $50 and a share in
the screenplay outcome – the least of which would be a perfect-bound copy like Swipe.
“Shalom,” intaglio and chine-colle.
Later another idea came to mind – make a game out of writing it, with a
deck of cards. Arrange it along the lines of Game of Goose, or Chutes and Ladders,
as mentioned in the chapter on Van Leest’s story.
How would it work?
First, it would be on the web that people played this game.
Second, they would play as partners – twosomes according to the timing of
their signing-up. In the end they would share the print and the share in the
screenplay outcome.
There needs to be an incentive for me, too. I need ten good reasons to
undertake printing this print. Can I list ten reasons?
1.
The cash for an upgrade of Final Draft.
2.
The fun of printing-on-demand.
3.
The fun of making this into a game.
4.
The prospect of a screen adaptation of the
novel.
5.
The setting up of a daily routine, i.e., printing
and writing concurrently.
6.
Incentivizing adaptation by making a game out of
it.
7.
Putting myself printing in the window of the
Mini Art Gallery.
8.
Seeing the print’s publication through – having started
in 2016 and not finishing.
9.
The story of the print itself, hope for “Peace” in
the Middle east.
10. The Act of Creation, as Arthur Koestler
put it.
Wednesday, January 1, 2020
sp200101 A new year, a new life: The inconvenient truths
Where there is life there is hope
Hope springs eternal. Twenty-twenty is the year now, but it’s also a
reference to what amounts to good vision, as in, “I have 20/20 vision.” I can
say something philosophical about 20/20 vision of the past, present and – by a
stretch of my imagination – the future.
Sadly, it’s not a pretty picture. Since 1992 I have feared what an
organization of scientists had said was likely to happen if humankind worldwide
did not change it’s ways. I made my own version of 2022 after reading the World’s
Scientist’s Warning to Humanity and I called mine “EarthSafe 2022.”
It was in essence a statement about artists’ roles in joining the world’s
scientists’ warning and giving a hand in their effort to warn humanity. Artists,
after all, play a key role in communicating. An example is when Al Gore tried
to warn Americans with his books and slide shows. It was only when artists lent
a hand that his message got great notice and won an Academy Award.
But it wasn’t enough. Several other artists in the film industry tried to
do something, but as Al Gore said, their message to humankind (and Americans in
particularly) was an inconvenience.
Saturday, December 28, 2019
os191228 Year of hope: The bottom of Pandora’s box
Why hope?
The end of 2019 and the beginning of 2020 puts me in the mood to think
about the coming year as I paid for my business license with the knowledge that
Emeralda Works will continue to be a legal entity, although maybe for the last
year of its existence. What signs are there to have hope?
There is Nellie, for one thing, working for a half-time salary, and she can
learn about the business license. It’s not morbid to think about it, but I will
die someday – it may not be for many years – but eventually it must happen and
then the business may close. Or not.
There is hope. I have a brain that’s like Pandora’s Box, which – when opened
– all the evils of the world flew out like a flock of crows. But Pandora, in a
panic, shut the box in a hurry, and what remained in the box was Hope. I am
like Pandora, curious about this box I’m not supposed to open, and I lift the
lid a tiny bit and peep inside.
There is Hope.
Emeralda Works is a sentence, a two-word sentence consisting only of a noun
and a verb. Emeralda refers to an imaginary land, a region I like to think
exists in the Pacific Northwest. It was formed a long time ago by the impact of
a great starship, forming a triangular crater which filled with water – the runoff
from the snows of three mountains at each apex of the triangles.
Works refers to the fact that imagining such a region as Emeralda (the word
itself proved to be a rare one seldom used by anyone else but me) works in the sense
that it feeds my hunger for better things, better situations, better encounters
and experiences every day.
Then, too, there is the business of living, the short-range daily tasks
that need tending to. It’s here where the matters-at-hand come in, things like
business licenses, taxes, bookkeeping and legal matters.
That I have at least this business license – paid for by $61 out of our small
income – keeps the legal-eagles away from usurping my time and what remains of
our resources. It gives me the freedom to think of positive things and think of
Hope.
Our daughter Billie Jane reminded us of the movie, The Secret Life of
Walter Mitty, and we watched it. I’d forgotten about it – although I remembered
having been assigned reading the James Thurber short story when I was a
student.
After watching the movie with Lynda, I realized I am a “Walter Mitty” in
the eyes of people like Tom Kughler – subject to flights of the imagination. Thurber’s
message must have been a confession of his, as a creative writer must allow
imaginary things in order to be human and follow through on vision and curiosity.
He’s not unique. There is a need for imaginary travels if we are to survive.
There is a need to entertain if we are to live.
Saturday, December 21, 2019
ri191027 Flipping real estate:
A difference of scale
A good day
I had a good day December 20 – close to the winter solstice. Carl Chew came
to visit me, bought me lunch and gave me a piece of their family fruit cake. I
listened while I told him about my Play Auction. He listened while I told him
about my theory of the nucleus accumbens – that coffee-bean size piece in our brain’s
hypothalamus (which both of us have the hyper version and thus we are artists
and we meet and talk like this.)
A topic of current interest to us – partly because of our hyper nucleus
accumbens activity – is our legacy. He calls his, the archive. I call mine the Artist’s
Last Love Letter. Both of us aspire to achieve the same thing: A clean camp
and sustainability for our families when we depart this life.
Both his archive and my Last Love Letter need a marketing and
sales plan. We don’t talk about this, however. People with an overactive nucleus
accumbens, right-side brain dominant, tend to suck at marketing and closing
sales.
Later in the day I met a real estate broker and she commented how she “flipped
a house,” and this gave her the impetus to go into real estate marketing and
sales. Her real dream is to build green homes, so she also took courses and
learned about this. However, I made more out of her casual remark than she
knows.
I did mention to her in our conversation that there is a demographic with a
problem to solve, an itch to buy a solution. I’m part of that – at least, the left
side of my brain is. I yearn for a program that can apply to me, and my friend
Carl.
I have nibbled all around the edges of this program. Usually I frame it in
the Artistscripophily idea, that people will buy the contents of an artist’s
archive or their family collection if it is not a high-maintenance, physical and
opaque item or items.
A portfolio of stocks, for example, is part of a person’s net worth. A
portfolio which includes REITs has a value which is measurable according to the
REIT’s value. A REIT which is focused on shopping malls, for example, might be
riskier than one which focuses on mini malls.
Green homes, my new acquaintance’s interest, are not popular, really.
Judging by the gross mismanagement of resources in America, the environment is
trumped by greed and conspicuous consumption. A wealthy person buys a Tesla,
and they drive by homeless camps with impunity.
Flipping a house is another way to say selling a home, but it’s a special
kind of sale. Flipping a house is a slang term
used to describe the act of buying a house and then quickly selling it weeks
after purchase. Generally, houses that are the subjects of flipping are somehow out of
favor with the purchasing public and therefore tend to be listed at a deeply
discounted price. It involves a form of creativity. My new acquaintance
has a degree in fine art photography from a major art school (1978), therefore
she, too, probably has an over-active nucleus accumbens.
She unintentionally
clued me in to a factor of flipping because within the twenty minutes we
visited, she remarked that my idea for a sip and print might be a good idea,
but it can’t be monetized.
“Wrong,”
I said to her. “It can’t be monetized, but the concept of monetization itself
has been flipped. Today the key is scalability.” Then I told here where I
learned how scalability would make the difference, and it’s relative.
A developing
nation in Africa, for example, can’t monetize a new idea by the standards of a
developed nation like the United States or the EU. That’s because we are under
the illusion of scalability at a higher monetizing level than in a developing, desperate,
life-or-death nation like Uganda. I would include my friend Mavis’ country,
too, Botswana, even though this country is doing better than most African
nations.
“I could
run a sip and print for six people right now,” I said, “Because I have three
presses.”
This
means I could monetize at least one sip and print session. She is a videographer,
so between the two of us we’d have pictures to develop the next level – either a
repeat of the first one or as a pitch for monetization.
Personally,
I believe it’s better to have customers’ money than investors.
As for
my friend, Carl, he’d be a step closer to the correct direction for his legacy
if he’d tie it to my grand vision, the International Print Center Incubators
and Workplaces, and turn the interaction of his legacy, Stamp World, toward
artistscripophily.
In a
sense, the monetization factor has been flipped in America, because we are a third
world nation now. It’s just that few people are humble enough to point it out and
live accordingly.
Friday, November 22, 2019
mr191122 Halfwood Press Book: To be or not to be
Seven years ago
Seven years ago, I wrote an essay for my video ‘zine on November 7, 2012 after Barack Obama won the election for a second term. From the perspective
of this day – after weeks of hearings into the corruption of Donald Trump – I can
see it was under Obama that there were signs that teaching might come to
restore the damage done to the USA under George W. Bush’ administration.
Today, November 22, is the anniversary of the assassination of John F.
Kennedy – a reminder to me of what might be considered the end of the United States
experiment in democratic government and the beginning of tyranny evident in the
Trump era.
I wrote in 2012 that there were ten good reasons to pull back from making presses
and turn my attention to the next level of the enterprise. Not that presses
would cease to be made because Tom and Margie Kughler stood ready to take it
over, even the detailing and shipping of presses, and they could do it continually.
My new enterprise, if there were to be a “next level,’ was to figure out
how best to use my skills in marketing and selling presses – not he hands-on
work of making them. I could participate in growing the market. My hands were
no longer needed; indeed, there are idle hands aplenty that can do the work of
finishing, testing, packing and shipping presses.
Today I recovered the 2012 essay – ten reasons to stop - and it struck me
how I had often thought of making a book about the first fifteen years of my
part of the Halfwood Press project – 2004-2019 – along with writing my memoirs.
It would be a picture book including images of the presses and images of
the people, their art, their pets with the presses – anything that showed the relationship
of the presses to their lives as artists, crafts people, hobbyists, teachers or
whatever. Such variety!
I wrote emails to five people – the first five listed alphabetically on my
database of press owners – to ask if they were interested in participating in
this project. Two responded to the affirmative.
My memoirs and finishing other books I started got in my way. Now I’m thinking
about it again.
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