Tuesday, December 13, 2016

in161213  Writing art history as it happens 

I met an art history student from the University of Washington today, and I told her I had been thinking about someone to write about the history of printmaking in the Pacific Northwest. Art history books have been written by scholars in the past, but I think it’s time to reinvent the way art history books are written.

Wouldn’t today's art students be interested in a startup to do this?

I’ve been studying online magazines, for example, which have been around for a generation. I subscribe to one from Spain on printmaking. Art magazines have a kinship with art history because so many scholars rely on magazine articles and essays to provide substance and validation of the information available to them.

However, I feel art history books lack the immediacy of real art experiences. One might have an art experience by going to an art museum. Reading material at the museum, such as labels of the works on display, audio guides, books, and live guided tours make the art experience even more interesting. It’s great to know the back stories which docents can tell about the works in the art museum.

But for every hour spent in an art museum experience, many thousands of hours are spent by people using their mobile devices, desk top computers, podcasts, and TV—far outside the world of art and art experiences. Forward-looking art history students should consider blending the tradition of scholarly art history with newer ways of publishing.

One of the owners of a Halfwood Press publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages.

The double-page spread in the link below, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating a link to another page in the magazine or other websites.

Link to the Helmar Brewing Co. online magazine.

Art history books could be made the same way as e'zines but instead of thick tomes, they could be created in installments. I’m reminded of 18th and 19th century practices such as used by Dickens in which he would write a chapter to be published in a monthly magazine. Eventually these chapters were sewn together to make his complete novels. 

When I met the art history student this morning, these ideas all came together, and I told her that - just this morning - I was wishing I could find an art history student who would be willing to explore the topic of printmaking history in the Pacific Northwest—possibly get on track for an MA or PhD someday.

Currently this student is a docent in a local art glass center. I know other art history students who work at some of Seattle’s art museums such as the Seattle Art Museum, the Frye Art Museum, the Henry gallery, and others.

The normal course followed by an art history student is to seek a job in academe. In my opinion academe is unable to provide sustainable, effective positions for art historians. I recall a time when one of the art historians at the University of Washington left academe to work for one of Bill Gates’ early art projects.

This prof was able to pursue his scholarly bent and probably gained more security than he had with his professorship. Not only that, he would participate in new technologies that would make his work seem more meaningful.

I suggest that young people who are interested in art history endeavor to reinvent the way art history goes down. My own experience taught me how even in the vaunted Halls of Ivy, history can be distorted and at risk of being lost. I am referring to the period between the Second World War and the mid-1980’s when I was at the UW.

So much has already been virtually lost temporarily. I would help young historians cobble together an online magazine designed so as to restore some interesting facts about the past 50 years in the Pacific Northwest art history.
in161213 Writing art history as it happens
I met an art history student from the University of Washington today, and I told her I had been thinking about someone to write about the history of printmaking in the Pacific Northwest. Art history books have been written by scholars in the past, but I wonder if it’s about time to reinvent the way art history books are written. Wouldn’t art students be interested? Or the public?
I’ve been studying online magazines, for example, which have been around for a generation. I subscribe to one from Spain on printmaking. Art magazines have a kinship with art history because so many scholars rely on magazine articles and essays to provide substance and validation of the information available to them.
However, I feel art history books lack the immediacy of real art experiences. One might have an art experience by going to an art museum. Reading material at the museum, such as labels of the works on display, audio guides, books, and live guided tours make the art experience even more interesting. It’s great to know the back stories which docents can tell about the works in the art museum.
But for every hour spent in an art museum experience, many thousands of hours are spent by people using their mobile devices, desk top computers, podcasts, and TV—far outside the world of art and art experiences. Forward-looking art history students should consider blending the tradition of scholarly art history with newer ways of publishing.
One of the owners of a Halfwood Press publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.
publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.
publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.

publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.
publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.
publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.
publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.
publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.
publishes an electronic magazine he calls “Baseball art and history,” which is about baseball card collecting. I loved previewing his online publication. Like most electronic magazines, it mimics a real magazine showing two pages on screen with right pointing and left pointing arrows for turning pages. The double-page spread, for example, features an article with artwork, a photograph, and a video insert. There is a hotspot indicating links to another page including pages and other websites.
Art history books could be made the same way but instead of thick tomes, they could be created in installments. I’m reminded of 18th and 19th century practices such as used by Dickens in which he would write a chapter to be published in a monthly magazine. Eventually these chapters were sewn together to make his complete novels.
Above, screen shot from the Helmar Brewing Co. online magazine.
Above, screen shot from the Helmar Brewing Co. online magazine.
Above, screen shot from the Helmar Brewing Co. online magazine.

Monday, November 21, 2016

ap161119 Take back America 

A challenge for artists, crafts people and designers  

In recent days the catch phrase “Take back America” caught the attention of many people and helped to win the presidential election. This author is skeptical as to whether it’s a good thing because, as a world traveler, he’s seen how Americans are viewed.

Art of the spin

“Take back America” was a pop slogan in the two-year election, but begged the question, “Has America been taken?” There is a disconnect between the haves and the have-nots in America, and the well-kept secret by the “haves” is how to take away from those who “have not.”
The cheat in a win/lose game, for example, seeks to win by not playing by the rules, and gaming in such a clever way that he doesn’t get caught. He keeps his cards close to his chest, or he has a few cards up his sleeve. The losers don’t get it.
The stakes in the presidential election were high and have been since the year 2000. Most Americans, about 99 percent probably, only took notice of how much the USA is hated on September 11, 2001 when terrorists took down the Twin Towers with our own passenger planes.
It took that to wake up Americans that someone out there really, really hates the US—even though there were plenty of signs and outright declarations. For a while, Americans came together, had meetings, put up flags and preached nationalism. It didn’t last. Within a decade there was an undeclared civil war in the USA—and our enemies helped.
Katrina came along then and showed that our belief in and preparedness for climate change was weak, along with other suspicious decision-making in the Presidency and his cabinet.
Along came a half-African American out of nowhere and won the election—which, at the same time, awakened the nascent racism in the United States.
This president restored some of the decency of the office which had been immoral and corrupt. Around the world people took notice, but the wrongs of the previous presidencies—such as the invasion of Iraq—were not forgiven.
All during these decades, education was under constant attack with renewed energy, weakened with growth of anti-intellectualism and anti-science propaganda. Cynicism grew as mind-gamers preyed on religious zeal, fear of foreigners, and economic troubles.
The proportion of losers grew relative to the small number of clever winners, the Americans who were cheating on Americans and thriving on the deepening ignorance and growing demands for more “bread and circus.”
The election became a circus, something like the Super Bowl of politics. Big money backed and rigged the outcome. “Take back America” was the most popular phrase of recent times. The winners use it to fool the losers; the loser use it to justify their blind, ignorant and misguided actions which, in the end, will leave Americans at the mercy of outside control.

The professor takes back America by its roots

I’m a professor like no other as a mixture of engineer, artist, and designer. But my main interest is education—as education is the only thing America can use to restore its place in the world as a respected nation. Education, innovation and creativity are the roots of our original nation. I will help get back to these roots.
The founders who wrote the Constitution debated its wording and came to general agreement. On some points they differed – such as slavery – but on one point they agreed: Their experiment wouldn’t sustain unless the citizens were well educated.
As a new country confronting a frontier and a mixed population and many issues, art and design were unheard of. But innovation and creative thinking of our founding fathers was at the core of our nation’s birth. Therefore, I look at the challenges facing us through the lens of the educator and innovator in arts and design. Without a doubt, art and design are behind both the good and the bad in America.
“Take back America,” is the kind of catch–phrase that comes from creative thinkers. It’s called “spin” in speech writing. Designers know that short, vivid phrases are easy to master and remember. Long speeches, thoughtful essays, and slogans over five words in length, are hard to remember and they don’t sell.
“Take back America” can mean almost anything. If you are among the top 1% of the wealthy, it can mean take away government restrictions on lending institutions selling subprime mortgages that caused the housing crisis. “Take back America” can also mean strong government controls on immigrants. The slogan can be turned this way or that, depending on hidden agendas.
I’m a professor like no other partly because I’ve had 50 years the think and act like an artist, designer, and educator. I think about America's place in the world view, I think about its place as viewed by people in other countries because I’ve been around the world.
Thanks to hundreds of people I've met over half a century–students, colleagues, and perfect strangers on the Internet—I’ve developed a worldview that helps me look at things from outside the USA and from outside of boxes.
“Outside the box” is a catchphrase that means, in my case, thinking about a tangible product to benefit artists designers and entrepreneurs born after 1980 (Millennials) can have to develop their security and do good not only for America but also for America’s place as a nation of respect and sustainable businesses.

Picture this

Picture me stepping up to a whiteboard in front of a group – mostly half my age – and selling the idea of their owning the company I architected instead of working for an established company. Right away you can see the uniqueness of my endeavor. Right away you can see that this is innovative, and creative, and you can see why conventional thinkers (inside the boxes) are skeptical.
That’s okay. In this imaginary room where I’m making my presentation, skepticism abides. Cynicism runs deep in the USA. By the time people are 30 years old in this country, they have seen so many reasons to be skeptical and to not trust an old professor particularly an art professor. That’s why you have to take a global view of my plan, and look at my sales abroad.

I’m willing to stake my intellectual and tangible property on the development of the people in my imaginary room full of listeners. But how can I sell this? Can I use a diagram to show both the local requirements and the road to international exports?
The benefit of my offering is that I have tangible data – that is I can back up every notion I have that justifies my belief that a worker-owned enterprise can provide its members with living wages and a meaningful occupation.

Thursday, November 17, 2016

sp161116  How I can help  

Art professor advises Industrial Design students

An email from an industrial design student inspires a study of the employment outlook for people like him—which does not look good. The author considers a plan for using the product line of etching presses for the nucleus of a new enterprising initiative.

My design for their future

I would like to license my product and services lines to ensure that students with an industrial design inclination be acculturated—enabled to meet changing requirements of wealth creation and redistribution, to add value to the US economy, and to be relevant to society’s educational and recreational needs.
My product and related concepts could be the basis for the students to form a not-for-profit membership organization—working titled Northwest Print Center Incubators—with a range of services reflecting collaborative innovation by designers, educators and industry professionals.

Industrial design defined and economic outlook

Industrial designers combine art, business, and engineering to make products that people use every day or in specialties such as healthcare-related and medical instrumentation, educational technology, games, entertainment and the military. They consider the function, aesthetics, production costs, and the usability of products to develop new product concepts. They imagine how consumers might use a product when they create and test designs.
The outlook for industrial design students today, however, is uncertain—if not downright grim. According to the Bureau of Labor Statistics Occupational Employment Handbook a year ago, employment of industrial designers is projected to grow slower than the average for all occupations: 2 percent from 2014 to 2024. Salaries will average around $32/hr., or less than $70,000 a year. Consumer demand for new products and styles might sustain the demand for industrial designers but only if they are new. American ID students must be increasingly competitive, too, as more projects are done over the internet.

Education of industrial designers

Typically, industrial design students are only vaguely aware of activities that precede and lead up to design of products. Things like stakeholder vision, business and brand strategy and management at the operational level of technology-led and marketing-led drivers. These 'fuzzy front end' activities are where the real commercial innovation and creativity is—not in some vague, aesthetic consideration or ease of manufacturing.

My work with industrial designers in an art school

At the UW, in the 1970s and 1980s, I proved to be a visionary and my teaching helped students build their careers on my vision. I’m not a genius; I merely permitted and encouraged them to think into the future beyond established curriculum. What worked for them worked for me, but not in the art world. I was invited to jump over to the design division, and one quarter I sponsored a group project by ID students designing a rock-star style bus for a mobile cross-country summer school. It was around 1982.
I retired young in 1985. The “education industry” called to me, and I built on the knowledge of art and technology that I gained in school. Art education is valued and supported as intellectual and technological activity, not just as mere supplier of artists to art patrons.
Later on I combined my printmaking skills, teaching, design and technology to create the Halfwood Press line and related services. The press is an artifact of an old, dying world, but by re-purposing it for the experience economy I found a sizable and extendable market for this and related products and services.
For example, an estimated 15 million people in the US alone experienced hands-on exposure to printmaking in the past half-century. They enjoyed it, and today they have money and time to return—and they buy my presses. To illustrate this, imagine 1% of them descending on Seattle to satisfy their curiosity and creative needs. The crowd will completely fill Safeco Field—54,000 people.

The Northwest Print Center Incubators is my design to bring young creative designers and entrepreneurs together so that they can build up and take ownership of the various enterprises associated with printmaking—not only presses, but entertainment, senior services, early childhood education and games with purpose.

Sunday, November 13, 2016

pp161113 Art Education and Social Capital  

Entrepreneurship in printmaking: Until he was forcibly retired from teaching at the University of Washington School Of Art, this professor championed the entrepreneurial spirit of a handful of students who were willing to explore alternatives to the old art world conventions of that day.

Social Capital as seen in Europe

A paper exploring the role of social capital acquired by students during student and graduate entrepreneurial journeys at three universities in Sweden, England and Spain inspired me to reflect on my work at the University of Washington School Of Art. The paper, published online in April, 2016 titled “The University is Dead: Long live the university,” focused on the connection between social capital and entrepreneurship.
The objective of the research for this paper was to understand how universities can facilitate social capital acquisition in the context of entrepreneurial learning. By “social capital” it is meant networking, for one thing, and the solving of problems through creativity and interchange among mentors and peers.

Awakening

When I reflect on my first months at the UW, I think how being put in an office in the business school—next door to the art building—may have contributed to my teaching and my philosophy of art. In the European research described above, they used a qualitative methodological approach, drawing on what they term the “critical incident technique.”
The “critical incident’ of spending my first twelve weeks in a business building office, with a business professor office mate, may have been a “critical incident” in my formation. Looking out my office window to the art building across the way, may have had the effect distancing me from the citadel of art. It gave me a different perspective on what went on there.
For example, I had a view of the art school’s dumpsters filling with castaway art projects and detritus cast off from attempts at sculpture, drawings galore and worthless paintings. I noticed students struggling to enter the building’s massive, cathedral-style oak door, balancing over-sized portfolios and art toolboxes in one hand and opening the door with the other.
A small parking lot separated the business and art buildings, and there faculty came and went at their convenience. Senior faculty drove sporty cars—a white Jaguar XKE, for example, and the chairman drove a Triumph Spitfire. Lower-ranking faculty drove Volkswagens and older model domestic cars. I drove a six-year old Ford.

Embedded learning

From that distance, from the business school window, I was impressed with what I saw. When I entered the building it was like going from the real world into a church, a holy place with its own reason for being and set apart from the business-like environment I had just left. That experience may have embedded itself and surfaced—years later—as I introduced business and entrepreneurship methods to my students.
As an educator (and less so than as an artist) I was motivated to blend business and entrepreneurship activities within my curriculum to facilitate learning, the kind of learning that would lead to my students’ successes in the world beyond the walls of the art school.
Not only was it the chance incident of my brief business building residency, it was also due to my particular field—printmaking. While printmaking regarded as “fine art” it’s inextricably tied to business and industry. Printmaking is the ancestor of all technologies that shaped the world as we know it.
Therefore, to help my students succeed in printmaking, I got them to think about business and industrial practices on which publishing depends. It was not a trade school, and most of them would succeed in other art forms—not only printmaking. My curriculum balanced liberal arts and engineering, business ethics, and social networking in a skunkworks outside mainstream publishing and the arts.

Is the UW Art School Dead?


At the end of the article cited above, the conclusion is, “. . . the university is dead (as was traditionally understood); long live the (entrepreneurial) university.” This sentence expresses perfectly my view of the University of Washington School Of Art today—by comparison to my days and students in my classes in the 1970s, the UW Art School is probably dead. Yet, in my heart and mind, the entrepreneurial university that I knew is alive—somewhere and sometimes.

Sunday, November 6, 2016

ps161104 Rembrandts Ghost as Euro game  


I went into the hospital recently for back surgery, and, as so often happens to me, I was lucky to meet someone who gave me a clue in solving the puzzle of Rembrandts Ghost-the game. You may know I designed the WeeWoodie Rembrandt Press, intending this toy press to be a component in a series of games both physical and digital.


Now I know a lot of people reading this might think that going to the hospital for back surgery is not a matter of being lucky, however I do live my life as if it were a game and that every event, no matter how trivial or gloomy, is like a card dealt to me.
For example, consider what were the chances that one of the therapists on duty would be a printmaker like me?
“Oh, yes, I know printmaking,” she said—when I mentioned it’s what I do for my occupation. “My mother and father are both in the arts, as teachers, and I’ve been making prints ever since I was a little girl!”
Her name was Jessica, an occupational therapist. Having established something we had in common, and with little time to make small talk, I went further.
“I actually make miniature etching presses.”
“Oh, cool!”
I pressed on: “But, to tell you the truth, I like to think of printmaking as a kind of game, so I’m now thinking about a global network of printmakers, a kind of game, based on geography and the times they have a printmaking experience—the moment of making a print.”
Jessica was the “lucky card” in my game because when suggested that I like to think of making a printmaking game as “a work of art” she said, “Then I think you would like European-style board games.” Lucky for me, because I had never heard of European-style, or Euro Games. She explained that they are more cerebral, deeper, than run-of-the-mill board games like Monopoly or Scrabble.
After I left the hospital I began researching Euro Games, seeking a way to link together my press designs with the online network I call Proximates—a social network for printmakers in which space and time of a printmaking moment constitutes a value to share worldwide.
Pretty soon I found an article by Keith Burgun titled, “Why Eurogames are Inherently Single Player Games.” I hit pay dirt because he referred to these games as “machine-like.” My novel, “Rembrandt’s Ghost in the New Machine” came to mind as I read his words:
“. . . the core, central idea of Euros is ‘building a machine’. You take elements from the middle, buy them with resources, and add them to your machine which makes it bigger and more productive. It produces more resources, and the loop continues. This machine-building thing is really what they’re all about.”
My life game I call “Emeralda” is about fitting things together to form as perfect a life as possible, so Keith’s remarks about Euro games being akin to machine-building is one of those parts.
Making an etching press is a matter of fitting parts together to make a working machine. Making it beautiful is another aspect which is ignored by printmaking press manufacturers.
Making beautiful instruments to make beautiful art is the domain of musical-instrument makers—not printing press makers. I believe artists work best when their tools—their instruments—are in proportion to their tasks. Proportion means shape, choice of materials, performance and other things that are part of the artist, crafts person and designer’s domain.
It must be true of game design, too, and Keith expressed it. Secondly, he suggests that game play can be single-player with advantages, but people might think it a little weird—like playing Solitaire or filling in crossword puzzles is to me. If you’re a printmaker, you might relate to this comment by Keith:
“. . . the concept of taking out a board game, laying out all the pieces and playing it by yourself is very strange to most people. I’ve done this myself and it’s fun, but it’s kind of a weird feeling.
Paraphrasing Keith, I say that buying a Halfwood Etching Press for thousands of dollars from me, adding another few hundreds in import duties, shipping and art supplies and then making prints by yourself—for yourself and maybe a close circle of friends or a club—is the same kind of weird.
And what about the social value of printmaking? I believe that printmaking is a social art—and it’s an art of historical and political value, not to mention it’s the ancestor of all technologies as we know them. Maybe hand printmaking has been diminished to self-indulgent play or therapeutic pastime, and there’s nothing wrong with that.
As such, printmaking is like playing games. Confucius said it’s better to play games than do nothing at all. Jane MacGonigal said playing games can save your life, and fix reality!
Even when I was in my ‘thirties I wondered what I would do as an old man. I traveled the world meeting old printmakers to see what the future might hold for me when I reached my ‘70s (which I have!). It looks to me as though all that is left for an old man is to lay out all the pieces of my game and play it by myself.
On the other hand, as printmaking evolved to become MMORPGs through a history of technologies—millions of pieces of a virtual machine of which a few—when fitted together—could make a single-player game I call “Proximates.”
In his article, Keith added another component—bots—because single player games lack interaction by other players. If there must be other players, Keith Burgun said, then let them be bots:
“. . . because ‘other players’ don’t add anything to the [game play] experience. If there must be bots, I want them to be as predictable as possible so that I can factor their actions into my machine-building. If there must be other players, use bots, and make them as predictable as possible.”
If there are to be bots in my game design, they would be famous artists who made historic prints—everything from bird art (James Audubon) to anti-war images (Goya). Rembrandt’s (Ghost) is my initial entry. I considered Goya and Salvador Dali to include in my pantheon of ghosts in the printmaking machines. They made printmaking history, their actions in game play are predictable, not to mention the educational value of playing with these ghosts.

I hope Jessica gets in touch with me—I would love to share Keith Burgun’s article with her and discuss how occupational therapy might involve printmaking and Euro Games.

Friday, October 14, 2016

mr161012 A Blinding Past  

Inspired by Isaac Lidsky in his TED talk in June, 2016 titled: What reality are you creating for yourself? 

People have many fears, such as losing your job or, worse, like going blind. A man gave a TED talk about how we create our own realities based on worst-case scenarios, and he started out by fooling everyone.
He listed five things about himself that he said were all true except one: “One: graduated from Harvard at 19 with an honors degree in mathematics. Two: I currently run a construction company in Orlando. Three: I starred on a television sitcom. Four: I lost my sight to a rare genetic eye disease. Five: I served as a law clerk to two US Supreme Court justices.
“Which one of these do you think is not true? Which one of these things do you think I am not? Actually, all five are true. I am all those things. I am blind.” From his hip pocket he whipped out a folded white cane with a red tip.
He experienced growing blindness from age twelve, until he was completely blind in a matter of a decade. As he described his experience, he made me think of the visual arts because, he said, “Vision takes up about 30% of our brain’s cognitive reasoning.”
Recently I read a remark made by an art critic who said she can only deal with what her eyeballs tell her. She reminded me of my skepticism about the importance of vision in the arts—my certainty that there is more to art than meets the eye.
I think there is an interplay between intellect and what we see. It’s central to my art philosophy.
However, Isaac Lidsky, on the TED Talk stage, had even more to say than how much vision determines our view of the world and our place in it. When he lost his sight, he gained a more total, encompassing view of life and work. His eyes no longer fed him images that shaped his understanding of reality.
When Lidsky was finished, I realized that his main message—that fear rises from visual impressions and creates a virtual reality in ourselves—applied to me.
He said: “Fear replaces the unknown with the awful,” and, “fear is self-realizing.”
Deep-seated fear shrinks and distorts your view, he said, drowns your capacity for critical thought with a flood of disruptive emotions. I believe my fears are rooted in my boyhood. The unpredictable forces of nature, man, machine and beast could ruin my father and our family the farm.
Lidsky warned, “When you face a compelling opportunity to take action, fear lulls you into inaction, enticing you to passively watch its prophecies fulfill themselves.” My father took action and he succeeded, but I was not like my father. If I didn’t act on my love of drawing I would waste my life on the farm—my worst fear.
My passion was for art. But how could a farm boy succeed in art? All I knew was what I saw in magazines, comics and TV. It was the ‘50s, after all, in small town in central Washington State, there was no art.
In the ‘60s, however, I got encouragement from my teachers: “Billy, you have talent. You are an artist!” I clung to their praise. I wanted to believe it, but my eyes saw the risk of failure. My father was reluctant, but he said that maybe in commercial art, I had a chance.
Then I met Lynda, and she gave me incentive to follow my intuition. It seemed like art was my only chance to get off the farm and into a life worth living. It turned out that I was right, with a few surprises and bonuses along the way.
There was the Vietnam conflict, which almost side-railed us. All in all, I was lucky; but I never ceased being afraid of the worst. To avoid the pitfalls, I just worked harder, drilled deeper, practiced longer, and followed my intuition.
When Isaac Lidsky was diagnosed with his blinding disease, he said he was sure that blindness would ruin his life, a death sentence for his independence and the end of achievement. He’d live an unremarkable life, small and sad, and probably alone.
It was a fiction born of fears, imagined consequences and assumptions. He believed it. It turned out his imagination was lying to him, but it was his reality—his virtual reality. If he had not confronted the reality of his fear—his virtual reality created by eyesight— he’s certain he would have lived his worst fears.
Living your life with more than your eyes wide open is a learned discipline. It can be self-taught. It can be practiced by holding yourself accountable for every moment, every thought, and every detail. He gave a list:
“See beyond your fears.
“Recognize your assumptions.
“Harness your internal strength.
“Silence your internal critic.
“Correct your misconceptions about luck and about success.
“Accept your strengths and your weaknesses, and understand the difference.
“Open your heart to your bountiful blessings.
“Your fears, your critics, your heroes, and your villains are fictions you perceive as reality.
“Choose to see through them. Choose to let them go.
“You are the creator of your own reality. With that empowerment comes complete responsibility.”
(Stephen Covey chimes in with his spelling, response-ability, the ability to respond.)
His next words were like a revelation to me. My fears had cost me my position at the University of Washington School Of Art—a hallowed horror-house filled with fears by design.
I imagined that if I continued to follow my intuition (that there was more to printmaking than visual art) I risked failure trying to prove it. Ironically, by proving it, my worst fears came true.
Finding true art itself is a challenge, and anyone who takes up art discipline as both a calling and a career must answer Lidsky’s test questions:
“What do you fear?
“What lies do you tell yourself?
“How do you embellish your truth and write your own fictions?
“What reality are you creating for yourself?
“Search them out.”
Thus Lidsky urged us listeners.
What my eyes have told me exacted a toll in years of missed opportunities and unrealized potential; they engendered insecurity and distrust when I really seek fulfillment, connections and engagement with a community.
For me, the shame and disappointment of resigning from the art faculty was my worst fear, and, as Lidsky has taught me now, the fear was a result of believing not what was true, but what I witnessed in my nineteen years there.
Instead of seeing all the accomplishments I made up until 1984, I saw the lowbrow back-stabbing, infighting, jealousies and fears that make art schools the way they are. I saw them and I dwelled upon them—as my journals testify.
On the other hand, deep in my heart and mind, I knew there was much more than what I had seen of art, artists, and artistry. Artists like Marcel Duchamp denigrated “retinal art,” judged by a stupid organ, a stupid conduit not wholly suitable for understanding art.
Lidsky quoted Helen Keller: “The only thing worse than being blind is having sight but no vision.” For Lidsky, going blind was a profound blessing, because blindness gave him vision. When he went blind, he chose to step out of fear's tunnel into terrain uncharted and undefined.
“I chose to build there a blessed life. Far from alone, I share my beautiful life with Dorothy, my beautiful wife, with our triplets, and with the latest addition to the family, sweet baby Clementine.”

Resigning was not the end of my career as an artist and teacher, it was the beginning of another phase which, as it is turning out to be what Lidsky said it could be.

Tuesday, October 11, 2016

es161011 A unified field theory  

Jen Graves is Seattle’s best writer on the visual arts—and she stated one time that her eyeballs guide her in her work. This may be why I never expect her to meet with me. Her intuition that I am not a visual artist is correct. I am one of those who think the arts, like science, conform to a general field of energy that acts on all the senses.

That’s why we have different disciplines in the arts, and in science. To get one’s mind around a general field of art, where a writer, for example, could do well covering ballet, opera, painting, architecture, etc. is too much. The sciences, too, encompass too vast a universe for one person to comprehend.

A person may comprehend the vastness, but in an attempt to express it only a half-vast iteration would come. Einstein succeeded, we are told:

The Einstein field equations (EFE; also known as "Einstein's equations") are the set of 10 equations in Albert Einstein's general theory of relativity that describes the fundamental interaction of gravitation as a result of space/time being curved by matter and energy.” –Wikipedia

Despite that science and technology in general have brought wealth to and made Seattle and the surrounding region successful, the arts in general have just tagged along. This is partly because the educational and government institutions have not carried the burden of examining its place in a region of this kind.

Historians will point out, sometimes, a connection between the arts and the sciences or technology at turning points in art history. I think of color, for example, and early experiments in air travel. Also medicine, psychology and anthropology.

For as long as she has worked in Seattle (since around 1999?) I thought she might spend a few minutes with me. Those thoughts came when she wrote about Seattle’s art schools, or recent history. However, she never did contact me, and I think—because of her devotion to information that she can see with her eyeballs—she never will.

Why would she? The main channel for her production is The Stranger, the demographic for which is more or less like Jen. She has no interest that I’ve seen in art and technology. Who, in the arts, does, really?

The art and technology events or seminars are weak. A general field theory like Einstein’s is relevant, but the arts have no Einstein. He described the fundamental interaction of gravitation as I would have like to have seen described compared in the interaction of the arts.

That is what I was working on in the 1970s and ‘80s—a kind of general field theory that could be utilized in a university, like the UW, to structure an education program superior to that which was in place. I had in mind making a bridge, interacting creative art students with sciences and technology.

That’s why I found Dennis Evans, Carl Chew, Sherry Markovitz, Norie Sato, Nancy Mee and others so interesting as students and as community artists after they left school. They represented hope that, if I could build a program based on their proofs, as it were—their “10 equations”—then the UW would a place worthy their coming back to for post-graduate work.

By this strategy, the UW Art School would have been more relevant than it was at the time—which was more of a degree mill than a real center for teaching, research, production and service. As it was, it served (as Jen might describe it) the interests of old white men.

My efforts to change this failed miserably, and for three decades I have lived with regret that I failed; and—especially in the US American climate of the past couple of decades—I am losing hope.

On the bright side, however, my former students taught me that the basic tenets of my “general field theory” was correct. So, when I resigned from the UW, I took what they taught me and applied it to my life.

The sad thing is that my education seems to be serving only me and a few people who have occasion to learn what they need from my productions.

Wikipedia says Einstein had a set of 10 equations; I have a set of ten, too, which helps me to explain why some of my former students put their talents to effective use and provided Seattle and other cities with works of art, craft and design worth experiencing.


I made those ten into islands that I call “Domains of Expertise” in my imaginary place, Emeralda.

Thursday, October 6, 2016

ri161006 Why I left  

The title, “Why I left,” is intended to catch attention. I could have subtitled it, “Walking out of Norie Sato’s presentation,” or “Why I resigned from the University of Washington,” but that would be not entirely accurate—yet they are related.

True, I did walk out abruptly when Norie Sato gave a talk at the UW a few years ago. Lynda and I sat near the back but I was ready to enjoy Norie’s speech. She had recently been to China – just one more step in her list of successes spanning about thirty years.

I felt a little uneasy when she gave my name in the first minute of her talk. Not only once, but several times! She was giving me credit for having involved her in video art when she was in graduate school. Strangely, I felt like shrinking down in my chair.

You would think I would stand up and take a bow! My feeling was just the opposite. I felt confused, and as her talk progressed I began to realize a feeling that confusion was actually a sense of renewed grief coming over me. It was if she was holding up a sign – an imaginary sign – to the effect, “See what you accomplished, Bill? Why did you quit?”

She was giving me credit for having been a good teacher. It’s well-known that, especially to the Japanese people, teaching is an honorable profession. She was honoring me. Why did I feel horrible?
The occasion for the speech was that Norie was being given what they called the Bookmark Award (a kind of lifetime achievement). Jerry Anderson, whom I had met in 1969 in Oslo (an old friend of Norman Lundin) had architected the award with the help of Anne Gould Hauberg. Norman was its first recipient.

This month I am writing an article about my 1969 trip to Oslo, because I went there to study with Rolf Nesch, and also I lived briefly at the Munch museum. So, like Norie, I have taken some steps and had comparable success. My article may be published in the California Society of Etchers magazine next year.

The reason I should feel like writing about that time, eight years ago, that I walked out early from Norie’s speech is also because I’m in the middle of restoring a 1980 videotape about Japanese woodcut. The recording is titled,” Kurosaki Prints Again,” and I was asked by an Alabama student to make it available on the web.

Watching myself, as I was in 1980, along with Akira Kurosaki, inspires me to reflect on that night when Lynda and I left immediately when Norie was finished with her presentation. It was abrupt, like an escape.

Several other of my former students with there—for example Dennis Evans and Nancy Mee (who received the award in 2002). They gathered around Norie at the end to give her congratulations; I had a slight feeling like a daze. I just wanted to get out of there.

Was I embarrassed? How could it be that a teacher could be praised by one like Norie Sato, but living today ache anonymously? How did it happen that, in 1980, I was producing videotapes that would be value as long as 36 years later, yet, apparently, totally forgot forgotten by the school where Norie had studied? I was, and I am today, in a quandary—not sure what to do or what to say.

Many times I have thought about that night, and how it must’ve like a slap on her wrist (if indeed, Norie had taken note that I left). Days later, I apologized to her.

Today, some people might say I’m living in the past. Wise men have advised, “Do not be attached to the fruits of your action.” On the other hand, someone said those who forget the past will not have a future worth living and they will be condemned to repeat the mistakes of history.

The truth is, Jerry Anderson, Norman Lundin, and so many of the people I thought of as friends and colleagues at the University of Washington just didn’t get it. Incidentally, I don’t recall Norie giving any other professors credit for her early work. She honored me, and I was pleased immeasurably.

I cannot claim to have given Norie anything more than a nudge toward using some new ideas—like video experiments for art—while she was in graduate school. You will notice, today, that she doesn’t make video art, and seldom does she make prints. That she has found her own way is an understatement.

As to the other “subtitle” I might have used to describe this article, “Why did I leave the University of Washington?”

The answer is self-evident. In the videotapes – there are about 200 of them. – I have the history of my work at the school of extending printmaking from being merely a tangent to painting to being the ancestor of all technologies. I showed that students could take part in both the old world of printmaking and the new worlds that were on the horizon, that printmaking is the portal to new multimedia.

Norie was one of them. Dennis and Nancy, to, were part of that – and it’s all on tape. Sherry, Carl Chew, and a dozen other students who are still working today in the arts all participated.

I left the UW because I was invited to leave by the chairman of the art department in 1985, Richard Arnold. He took me out of the printmaking division—and teaching printmaking was all I wanted to do. He handpicked an individual to put an end to all the work that Glen Alps and I had done over the previous two generations. He directed Curt Labitzke to deconstruct the curriculum so it matched the conventional treatment—printmaking as second-class, bastard of painting.

I was required to spend one more year at the UW following my year-long sabbatical (which I paid for with my family’s property) the conclusions of which the faculty at the art school dismissed. 1984 a hellish year for me. I was so glad to leave. (I’ve always thought how Orwell’s 1984 came true for me.

I am not reliving the past. I am a teacher and an artist, who learned from my best mentors that it is practice that makes permanent. I practiced hard teaching for 19 years. By continuing to practice teaching (even though I was cast out of the institution) and using what I learned in school (ways of using new technologies to keep printmaking vital) I am, today, able to digitize and subtitle a 1980 lesson by one of the world’s foremost woodblock printmakers, Akira Kurosaki, for sharing on the web.

Sure, I walked out of Norie’s reception, and it was because I was forced to leave the UW that it was so unbearably painful to see a demonstration of a successful student give her teacher credit (where she felt it was deserved) and yet that teacher—me—had become a virtual persona non grata.


Tuesday, October 4, 2016

pp161004 Envy and vindication  

The word, “vindicate” may express my need, i.e., I need, “to clear, as from an accusation, imputation, suspicion, or the like: to vindicate my honor. 2. To afford justification for; justify: as in, “Subsequent events vindicated his policy.”

Today I read another bestowal of honor on Anne Focke—the UW Art School “Alum in Residence.” I wrote to her my congratulations, and briefly vented my sad story—especially focused on my brief moment of recognition by the art history students, including Candace Kern.
This, plus my current work on projects spanning the past fifty years (coincident with Anne’s career), brings rise to a constant awareness. Like an elephant in the room, there is my need for vindication, to have my reputation as a teacher restored.
I was not “accused” formally back in the days of my teaching at the UW, because I did few things you could say as wrong. However, I was a whistle-blower. When people in the administration did things that were against university codes, or were harmful to students’ chances at getting the best education, I complained.
Complaining got me nowhere; so I would threaten to resign over some issues. I did resign at one point, and then retracted my resignation at Norman Lundin’s urging. Constantly being accused of being in a conflict with Glen Alps, and doubled and redoubled my efforts just to do a good job of teaching.
And that was the conflict: I stood for good teaching, research, production and services, but Glen stood for Glen. He had the backing of faculty, too, demonstrated to me one time when the chairman (a former student of Glen’s) appointed two others to be on an ad hoc printmaking council—Louis Hafermehl and Hazel Koenig.
In our meeting I was adamant about hiring a woman printmaker. “I want what’s best for the students,” I declared.
Hazel Koening said, “We want what’s best for Glen!”
There it was.
Because these days I’m working on some form of memoirs, I’m doing a lot of reading of my journals and videos. Concomitantly I’m teaching online in connection with my video archive and my Halfwood Presses. When I read about Anne’s new role, I realized that my reputation at the UW art school will never be vindicated.
The powers-that-be are still the powers-that-be, taking their direction from the graves of old, dead professors whose name they venerate.
All I ever wanted to be was the best in what I do. I also wanted to be part of “the best” of what there is to be had. And to be part of a Great University was my aim from the day I was selected by Glen Alps to be his protégé.
I was—and am—naïve to think that was what Glen wanted to be, too. I had to have it hammered into my head that he wanted what was best for him.
I was a true researcher, however, and I found that his role in the development of the collagraph consisted only of giving it a name. No one had ever bothered to name this mere technical innovation—unless you take Rolf Nesch who, for some reason, came up with metal grafiks.
Naïve I may be, but I was diligent in my research and my teaching. It was wrong that I should have been purged from the printmaking division, that Alps’ works should be purged, too, and that the direction of the printmaking division should be turned over the chairman, Richard Arnold and people like Bob Jones and Mike Spafford—who think printmaking is a minor extension of painting and drawing.
It must have terrified many on the faculty to think electronic arts would someday be as important as the physical, visual arts. The idea that installations and performance arts would crowd painting’s supremacy, and perhaps render it irrelevant, was troubling - to say the least.

I thought it would change peoples’ minds if I tripped out around the world and recorded evidence that I may be right about reinventing the printmaking curriculum to include other media such as photo, film, video and computer graphics.

It only made my position worse. Proof of work was not what they wanted—not in THAT direction, anyway. They perverted my work to mean proof I was nuts—and they pushed me to the edge and out of the printmaking division!
They won.
I lost.
However, in the long run, I won because today I have sufficient mastery of media that I can teach online, all over the whole wide world. I may not have an institution of which to claim a part and a credible role, but I have some of my former students’ good will, and on the Web people who come to me for instruction and fraternity.
This may, in a roundabout way, be as good as vindication as I’m going to get.

Wednesday, September 21, 2016

es160921 Commands from the grave:  

Listen to the old and the child within  

When I first opened my eyes to art, I was looking at a print. When I first started going to art school, I was looking at people much older than I was. Since printmaking was my first passion, and all my printmaking teachers were older, I since then surrounded myself with old artists.
If I didn’t have an old artist around, the next best thing was a book or a movie. In other words, I always looked to older people to be my guides. As I said, when I first opened my eyes to art I was looking at a print, which to me is important because without print I would never have experienced art. Everything that came to me in rural central Washington State had to come by way of reproductions.

The people, however, were next in opening my eyes to the art experience. They were older – much older. When I got my first job teaching art, my boss was twice my age. He was 52 and I was 25. He was my boss, but he was also my mentor. Not in the usual sense of the word, “mentor” because by his examples he taught me more about what not to do, not what I should do.
College, of course, gave me access to more films, libraries, magazines, and contacts with more people with whom I could discuss printmaking. At a crucial point, three years into my college teaching career, another artist, much older than I, became a second important mentor. He was approaching almost three times my age.
Most of my oldest teachers are dead now. In fact, when I visited them they were only a few years short of their time to pass on. Now that I am their age, I think about two things. First the most important thing is what to do with the precious time I have left. Did I learn from them what to do when I reached their age? Did the books I read, and the famous quotes by famous dead artists, teach me anything?
The second most important thing I learned is that I’m gonna die. In a blog I read today the author said those three words are the most motivating words there can be. He, too, surrounded himself with old people when he was young.
They said, “I wish…” so this blogger suggested we take this to mean: At the end of your life don’t be saying, “I wish…” but do what you want to do while there is still time.
He emphasized that you seize the idea that’s most important to you. For me, that’s to develop the Northwest Print Center Incubators. If there is a 75 – year old leader out there who had done that kind of thing, I would sure like to meet them.
The problem is, people the same age I am (74) with whom I have described my plan rolled their eyes and changed the subject. It’s not that what they’ve achieved wasn’t worth it; it’s that they don’t understand why I would want to start a printmaking center when we already have art schools and nonprofit printmaking centers in Seattle.
Secondly, they’re not sure what I mean by incubators.
If I could hold their attention long enough I might be able to explain that printmaking, as I see it from a Seattle perspective, has closer ties to technology than is found elsewhere. Moreover, capitalized art that has been the foundation of fine art prints is less relevant to society now than it was 50 years ago.
I owe this to the fact that my contemporaries, that is, people in their 70s, never had the opportunity to get in early when technologies were becoming useful to creative artists. I was lucky because I was the youngest person hired by the University of Washington art school (that is, who was not graduate of that art school)
Also, as I said above, I had a mentor who demonstrated how not to teach, how not to base my teaching only on capitalized art. He was authoritarian which made me want to be authoritative. Meeting my second mentor proved that this was the right thing to do.
Concomitant with that, I had support from the UW engineers in video and computers. Few others in this country had the opportunities I did. If there were a postgraduate school for printmakers, my experience is what it would be like.
Now we come to the point of this essay: If I can’t go find an old mentor to tell me what to do today, then I must turn inward and consult that child within to which some of the oldest and most revered creative artists referred in interviews published in history books and online.
If I am to think like a child in order to find creative solutions to remove the barriers to the Northwest Print Center Incubators, then I have to act out being a child. I have to feel excited about childish things that I can do with printmaking.
Not only that, I have to always be using not only my traditional printmaking but also the things that children are using today simultaneously, such as mobile devices, online games, and different ways of learning things like foreign languages. So much of what is called education today has not kept up with the changing times and the demands placed on young people.
Now as I go through my days, designing the WeeWoodie Rembrandt press and inventing a game that makes it fun to use and fairly simple, I find myself looking on the Internet at children’s games. The little boy and me, the same little boy that used to take apart toys to see what made them tick, or took apart clocks (which never ticked again) find something like a photo polymer stamp making kit interesting.
Thanks to all those old men and women I met early in my career (Glen Alps, Rolf Nesch, Maria Guaita, Stanley Hayter, and my teachers at Central, Reino Randall and Sarah Spurgeon plus all those kids pictured with my many have would press, I wake up and seize that which I want to do before I die—the Northwest Print Center Incubators.

I say, wake up Billy. Rise and shine! Obey the command from their graves.

Saturday, August 20, 2016

vp160820 What can the Ritchie family offer Fort Worden?  

Above, postcard based on screenshot from Champion Video's promotional video on Vimeo with the directors' explanation of the long-range plan of Makers Square at Fort Worden.

The perfect Press  

Perfect Press grew out of Bill’s vision of a Perfect Studio. As a teacher, he defined Perfect Studios as, “a place where teaching, research, practice and service all happen under one roof, at the same time.” Perfect Press is the result of his life’s work.Bill Ritchie wants to offer Fort Worden the Perfect Press. The reader may wonder, if they know that Fort Worden’s printmaking facility already has presses, offer a press? True, the the printmaking studio has large presses of the kind found in printmaking workshops and schools all over the world. Bill was a printmaker-in-residence there twenty years ago, and it hasn’t changed much. Bill taught in shops like it for 20 years when he was a printmaking professor; his Perfect Press is a different idea.
The idea of a “perfect press” is not about mechanical things—although presses are machines. He means “press” in the sense of the whole business of publishing—as in, for example, “Copper Canyon Press” already at Fort Worden, or “North Press,” another small press in Port Townsend. The word press is associated with publishing; and hand printmaking is for fine art prints—Bill’s domain-of-expertise.
Perfect press is an idea that grew out of Bill’s vision of a Perfect Studio. As a teacher, he defines Perfect Studios as, “a place where teaching, research, practice and service all happen under one roof, at the same time.”
He learned this the idea from the UW Hospital, known as a “teaching hospital.” The cornerstones of a teaching hospital are Teaching medicine, Researching new medical ideas, and Practicing medicine all at the same time. The acronym he uses is TRPS—Teaching, Research, and Practice with S for “Service.”
For the professor in a state-supported institution of higher education, service to the community is obligatory; Public speaking and sharing of information about printmaking, prints and printmakers was Bill’s job.
Including that what makes teaching hospitals successful could also be applied to art schools—TRPS was Bills offering to the UW Art School. Teaching and sharing with a wide audience beyond the walls of the art building was possible with campus resources (video, computers, grants, consultants, etc.). The UW Instructional Media Services was like PBS in miniature; time on the mainframe gave Bill access to digital technologies, followed with a grant to buy his first Apple PC.
The year 1985, when Bill was a resident at Fort Worden offered by Centrum Foundation, was the year he left the UW on a quest to find the Perfect Studios, a home for the Perfect Press for hand printmaking. The department chairman let him go on his quest, wishing him good luck.
And Lucky Bill was. It took time and sacrifices to learn to navigate the parallel universes of old world printmaking and new technologies. Bill and his wife were able to stay lean, and within another twenty years they had the Perfect Press.
This takes a surprising form. It’s not merely a better, more perfect machine; not a better-engineered machine for doing the same old thing—that is, printmaking for the world of art galleries, museums and collectors. True, it’s beautiful, and beauty was one thing Bill wanted in his Perfect Press. It’s a printing press its owners claim is “a work of art in itself”—lovely to look at with its combination of hand finished wood, steel and brass appointments. If it’s not a work of art, it is a nice piece of craftsmanship and is part of the home, studio and office spaces of almost 200 people around the world.
Twenty years at the UW gave Bill the opportunity—the obligation, really—to drill deep into the meaning of printmaking as an art form—its social and economic impact as well as printmaking’s value as an art form. Most of all, the educational aspect of hand printmaking is what Bill thinks is important—important enough to offer the Perfect Press to strengthen Fort Worden’s new Maker Square initiative.

Monday, July 18, 2016

ps160718 An offer of help: What is the good of money? 

A friend stops in the author’s studio and workshop with a suggestion that if a piece of paper is presented, he can take the investment proposal to someone he believes would finance the startups. This poses a problem because the author is already doing it.

A friend stopped by, and you won’t believe what happened!

A friend stopped by, a man who has been talking with me for three years about the businesses I want to start up. He said if I would write down my business plan, he would show it to somebody who might have money for the startup.
As usual, I was very busy just at that moment, but I couldn't stop thinking about his offer. So I thought to myself, "What would I do with the money?" Here I am, working away, doing my usual mix of activities—multitasking. Now I must add another task to my list: analyze my financial needs.
One approach that occurs to me is to face the fact I'm on the job. I ask myself, "What's my job?" Today I’m creating a one–minute video showing making etched brass badges. This entails a range of skills.
One skill is to start with the design on a computer, using Adobe Illustrator. Every step must be recorded as a video file. Every video file must be organized for the editor, then files must be imported to the video editor. The list of steps goes on and on.
This is my job description for that part of my day. And there's more! Not only do I have to make videos and manage the files, I also have to actually, physically, etch the brass and, on top of that, I have to file more videos my etching procedure. All told, it takes me about eight hours to make a one-minute video—one of about twelve installments—suitable for YouTube or a DVD.
Thinking back to my friend and his offer, I face a dilemma: How can I do my job and still work on an application for money? Moreover, why ask for money?
I read a book titled, "The Mythical Man Month," which explained how by adding manpower (i.e., man-hours or man-months) to a task does not save time and get the task done faster. Adding manpower to a task actually makes the task take longer.
Why is that? It's because of communication, for one thing. Imagine that I must explain to someone how to make the video of using Adobe Illustrator. Not everyone knows how to use Adobe Illustrator. That's a fact. Moreover, not everyone knows how to use a video camera–even a simple webcam or smart-phone version. Then comes file management.
There are the physical tasks, next, such as cutting the metal plate, laminating the laser toner to the metal plate, and all the other steps that I'm describing with my video series.

The solution

To solve my dilemma is to go forward with my incubator idea. Get money to start the incubators and set the stage for training people for meaningful jobs around printmaking, manufacturing the presses for printmaking, and creating support materials that go with the presses and the processes for plates for printmaking.
These tasks are not as mundane as they sound. By that I mean the incubators are set up for fun and games for profit. Taking off from my experience as a teacher, I know that people learn better if they’re playing around, experimenting and solving problems. Extending this fact to the business of manufacturing presses, I arrive at the idea that, by letting younger people incubate the idea (in groups no fewer than three) they can, over time, develop profitable businesses for themselves and a few more people.
But there’s more to this. The man—my friend and I—have been discussing a young woman who has an art history degree from the University of Washington. It seems as though she has a hard time finding a job for which she’s trained and which she likes. Actually, she’s his daughter-in-law.
Her problem is the same for many people who go to art schools, who rack up a big financial debt from student loans, and then go out to find that the only jobs they can get our services such as tending bar, clerking in art supply stores, and waiting tables.
Many of these art school graduates take it in stride, having been taught in art school that they are there to learn to be artists, not to be trained for employment. This translates into the reality of holding down a “day job” so that they can have time to develop their artistic career.
I taught at the University of Washington, and I know the truth of this. What I can offer my friend’s daughter-in-law, the art history major, is a position in an incubator. My incubator is a time-tested method by which college graduates from for example business schools, can get a start to qualify themselves for the business world.
Business students might collectively help each other find internships or, as is popular nowadays, start new businesses. The arts, however, don’t have incubators waiting for graduates from art schools. This is no surprise if you think all art is painting, sculpture, or drawing.
My field, printmaking, is different from those other arts mainly because of technology. Even a simple woodcut requires knowledge of techniques and materials that painters can ignore. Not only that, printmaking is the ancestor of all technologies; this means we can look to new technologies to guide our problem–solving thinking.
What I can offer my friend is an investment in the Northwest Print Center Incubators. The art history graduate can develop a position in one of the incubators. If she finds one or two other people with a similar problem and using new communications methods they exchange ideas, then a new solution might be found.

My job—on top of my daily tasks—is to help.

It may be a reach to connect making brass etchings with art history, and an even further reach to connect art history with a meaningful, well-paid job. But if a startup succeeds, these art majors can own a business! They can work for themselves. There quotes “day job” will not be tending bar, or cleaning homes. There day job will be a meaningful job connected to their college education.
Bill Ritchie plans that printmaking will be taught, researched, and practiced in a community of practice and blends traditional printmaking and new technologies. His press designs and videos are for printmakers globally while he builds local teams to develop the Northwest Print Center and Incubators.


Monday, June 27, 2016

ps160208  Sustainable education art: Origins of STEHM art in the 21st Century  

The author got his first exposure to an alternative history of printmaking when he was an undergraduate student helper in the A/V labs. He provides his account of where he began and where he’s going over the course of fifty years in the arts and teaching.

Bill Ritchie, A/V lab, Central Washington University ca. 1964

Origins of STEHM art in the 21st Century

Printmaking is the ancestor of all technologies. Although Seattle was the end of the world of printmaking, for me it would be the starting place in my exploration of technology in humanities, science, technology, engineering and math—STEHM.
Technologies for humanities and art interested me beginning in my undergraduate years in college. In the early ‘sixties, technologies only meant photography and rudiments of analog recording and film for me as I was student employee in the campus audio-visual service.
Graduate school provided me with a solid grounding in traditional printmaking and a job in Seattle as an instructor at the University Of Washington. Not much had changed technically, but in my third year at the UW, I flipped.
The epiphany didn’t happen overnight. I spent months in European museums met a few old masters of printmaking; then I understood what was happening. Like the septuagenarians I met—those pioneers of creative printmaking—I had seen the beginnings of technology changing printmaking, printmakers and prints.
I returned to Seattle not only changed as an artist and teacher but also I was a father of two as well. I was energized, and I did not want to shut myself in the old printmaking world. Besides, if I was to help educate young artists who would be developing their careers for decades into the future, I had to do the right thing.
The old baggage of printmaking would not be enough to sustain emerging artists. I felt this more than I knew it. There was no crystal ball, but when I brought video into printmaking, the students saw in the boob tube something portentous. Their video art became prints, and their prints became installations, performance art and sometimes looped back to video.
Similar things happened when we had the university mainframe computers to play with. Next came a mini computer, then microcomputers started showing up in my classes. By that time, computer games were taking more of students’ time and attention; video alone could not compare to multimedia art.
Another survey abroad—this time circling the globe—convinced me the printmaking division had to change. The study of multimedia art could be grounded in traditional printmaking as part of a balanced, sustainable curriculum. The painters—overlords of printmaking—felt otherwise.
My thoughts had reached a different level, and the only way I could proceed was to go outside the institutionalized art world. I had to redirect my work owing to the old, rigid national standards. I had been just a short step from a vanguard place for UW printmaking.
I could not work in an institution without collegial leadership. I would neither lower my sights nor try to change the rules of their games. I would make my own games, and call my new world, Emeralda.
About the Author: Bill Ritchie plans that printmaking will be taught, researched, and practiced in a community of practice and blends traditional printmaking and new technologies. His press designs and videos are for printmakers globally while he builds local teams to develop the Northwest Print Center and Incubators.
A world traveled art professor, a teacher of people of all ages, at eighteen Bill Ritchie took up printmaking the year he left his father's farm. At twenty-five he moved to Seattle to teach at the University of Washington. He is a visionary and innovator—considered by some to be a little edgy. As Seattle is a center of high-tech industries, he challenged students to expand hand printing and incorporate new technologies for education and design.

He extended university-level printmaking education though non-conforming to traditional standards. For over 50 years he exhibited in art exhibitions ranging from traditional visual arts, through electronic arts, to installations and performances. For nineteen years, the University supported his research and enabled him to travel around the world. He writes essays, fiction and screenplays for elucidation and pleasure, but is also included in books, newspapers, newsletters, radio interviews and TV features.

Educated in state universities in Washington and California, he was hired at age 25 to teach art at the University of Washington in Seattle, with emphasis on printmaking. He served as an adjunct professor at The Evergreen State University, University of Oregon, Highline and Shoreline Community Colleges. He extended printmaking to video and computer art. Believing that technologies would be helpful to future teaching cultural arts, he took early retirement at age 44 and started a studio for teaching, research, practice and services. He and his wife bought a gallery in 2008 for a permanent work and exhibition space.

For his visual arts, teaching, research and design he won 67 awards, fellowships, grants and prizes. Fifty-nine events included his participation in honors and his contributions. He had 29 solo shows and participated in 249 mixed visual art exhibitions worldwide with works being collected by 582 individuals and 61 public and corporate collections.

He provided for 113 events in public speaking, consulting and workshops on printmaking techniques and history, new technologies and cultural arts entrepreneurship, many with other artists and designers to develop art installations, computer-aided business models and design, manufacturing, marketing and sales of etching presses and printmaking toys.