Tuesday, September 4, 2018

mr180903 My own jobs act 

Robert Grudin wrote about the ideal trio working on a project: “Ideally, a bold and lavishly imaginative individual should begin a project; a methodical and tireless individual, who stands in awe of his partner’s brilliance but is affectionately critical of his excesses and lapses, should be in charge of the middle; and a third individual, patient, elegant and scrupulous, deeply impressed by his colleagues’ joint achievement but aware that it will fail without his serene overview and inspired refinements, should complete the work. Even more ideally, these three should be one and the same person.”
I am like that one person who tries to be all three, and it’s because I am a traditional inventor, using all the tricks known to invention. Fortunately, I have turned to using both traditional tools and technology.
Now I can put this inventiveness to good use – and what better purpose than to create jobs for people who want to work on and in the International Print Center and Incubators? For weeks I have been working on an invention to finance IPCI I call artistscrip. It’s a method for marketing and selling the contents of our family art gallery.
For example, I am about to design a brass plaque, a component of an artistscrip example. I imagine a person trained to make these brass plaques – the same kind of brass plaque one finds on trophies and in art museums. One might question this – after all, in this age of mechanization, it would be cheaper to have them made by a company.
However, at IPCI we create jobs, even though it’s true that we could cut costs by sending out for the product. The making of the brass plaque is like a printmaking process, and that’s why we do it in house. We train a person to make these plaques, and in the next hour we might train the person to print plates made by the same process I call silitransfer etching, a kind of kitchen printmaking.
The key to the success of IPCI is that the incubators are based on scalability, because only if the startup can be scaled up will it create enough jobs to have a positive impact on many peoples’ lives.
Compare, for example, the job I’m creating (etching 1,000 brass name plates by hand) can be scaled up. I’ve proven the process is interesting and eye-catching. At the time a reader sees this essay, 91,000 people watched my Youtube video on the subject, https://youtu.be/6srRiTfAUqE and ten percent received “likes.”
I viewed another startup in Seattle pitching for investments. The business is a pottery-making studio. This is a friendly community pot shop which needs funds for some purpose – perhaps operating costs. It is not scalable. It would be scalable if the entrepreneur could demonstrate they want to develop a franchise to facilitate thousands of pot shops like theirs. I see problems with it, however. For one thing, it’s not EarthSafe by my definition because the shop consumes a lot of electricity to fire the ceramics, and energy is a number one concern globally.
Participants in her startup have no opportunity to recoup the expense of their work – they pay as they go. A tiny minority may become professional potters; however, they will face the same problems all potters face in marketing and sales and their living expenses. They will have wasted their time. The pottery was not conceived as a scalable nor extensible project. It benefited only the pot shop owner. In a way, the pot shop is like the printmaking shop, but the printmaking shop is scalable because it addresses consumers’ needs and wants in more reasonable ways.
Compared to etching brass plates by hand, my members will be participating in a community with potential for steady employment as the artistscrip concept is adopted by thousands of artists and their communities of supporters. They work in a milieu of other startups connected to printmaking. The technique for brass plates is the same as the technique for making “badges” for halfwood presses, games, toys and more. The milieu includes creative makers in new technologies, such as 3D printing, computer graphics, web design, etc. The International Print Center & Incubators is itself an extended, scaled entity rooted in printmaking and branching into other markets.
I have my models to work from – an aging artist with an inventory of works on paper “suitable for framing and hanging” but with only the artistscrip (not the real artwork itself) to be consumed by an already saturated market for original art.

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